How I do it
Developing a Strategy
Having a website online is only the beginning of the journey.
To get the best return on investment from your website you need to have visitors and to get visitors, your website needs to appear on the Search Engine Result Pages (SERPs). Search engines uses algorithms to rate / rank your website and your website can be optimised to help this ranking. This is often referred as Search Engine Optimisation (SEO) and uses multiple tools and methodologies.
But SEO is only one part of the strategy… You need to be clear on what visitors need to do to become customers. Ranking high on a SERP increases traffic but does not directly translate in business growth!!
This requires some careful planning and understanding of your business. Your business is unique (and so are you). Creating a truly personalised strategy requires research and collaboration to ensure you can be seen where you want to be seen.
01
Understanding your business
Some actions...
- Consultations
- Market research
- Positioning
- Persona/Segmentation
- ...
02
Auditing your website
We can only fix problems once we know what they are. A website audit will help us to establish the current state of your website and guide us in determining which actions will be required in order to achieve your business goals.
Some actions...
- Website ranking
- Technical errors
- SEO problems
- Content review
- ...
03
Creating a tailored plan
This is where we build the roadmap to achieve your business goals. We know where we are starting from and where we want to go! Before starting our engine, we need to establish the route to take and what we need to do on the way.
Some actions...
- Tools required
- Budget availability
- Efforts vs Rewards
- Timeline & Expectation
- ...
04
Implementing solution
This step is about implementing changes to your website so we can reach your business goals. This will require implementing tools, modifying content, website structure…
Some actions...
- Website update
- Telemetry
- ...
05
Monitoring and adpating
The digital world is constantly changing. More websites, more products, more competition… You need to stay in touch with your website performance and be ready to adapt to new challenges
Some actions...
- Reporting
- Regular advices
- New solutions
- ...
Performing a Website Audit
A full audit can provide an invaluable analysis of your website as part of a strategy development or simply to highlight issues with your website. If your website is performing badly (load time, number of visits, number of returning customers…) you need to get an audit to find out why.
01
Understanding your challenges
We will spend time discussing your existing challenges so we can focus the audit on these areas. In depth audit can be lengthly and may not always be necessary!!
Some actions...
- Consultations
- Business goals
- ...
02
Auditing your website
We can only fix problems once we know what they are. A website audit will help us to establish the current state of your website and guide us in determining which actions will be required in order to achieve your business goals.
Some actions...
- Website ranking
- Technical errors
- SEO problems
- Content review
- ...
03
Personalised report
A report is created to highlight the findings of the audit based on our initial step (Understanding your challenges). The report is fully customised to your business.
Some actions...
- Customised report
- Advices / Suggestions
- ...
Let's talk
The steps above are only a guideline. Every business is unique and so is the plan !
