_ What I do ...
-- website optimisation and design services --
SEO Strategy
What is it?
An SEO strategy is a plan of action that helps a website improve its visibility and ranking in search engine results pages.
A good SEO strategy involves a variety of tactics and techniques, such as keyword research, on-page optimisation, link building, and content creation, to name a few.
The goal is to increase the website’s organic traffic and attract visitors who are interested in the products or services offered by the site. An effective SEO strategy requires ongoing monitoring, testing, and adjustment to keep up with changes in search engine algorithms and user behaviour.
By implementing a well-crafted SEO strategy, businesses can increase their online presence, generate more leads, and ultimately improve their bottom line.
What does it solve?
- Low website traffic
- Poor search engine ranking
- Ineffective content
- Inefficient marketing campaigns
- Poor user experience
- Inaccurate customer targeting
- Inability to differentiate from competitors
- Low conversion rates
- Wasted resources
- Lack of brand awareness
Content Personalisation
What is it?
Content personalisation on a website is the practice of tailoring the content, messaging, and user experience to the needs and preferences of individual users.
By collecting data on user behaviour, interests, and demographics, websites can deliver content that is more relevant and engaging to each individual user.
Examples of content personalisation include personalised product recommendations, tailored email campaigns, and dynamic website content that changes based on the user’s browsing history or location.
The goal of content personalisation is to create a more personalised and satisfying user experience, which can lead to higher engagement, conversions, and customer loyalty.
What does it solve?
- Low engagement rates
- High bounce rates
- Low conversion rates
- Inefficient content creation
- Lack of brand loyalty
- Ineffective marketing campaigns
- Inaccurate customer targeting
- Poor user experience
- Wasted resources
- Inability to differentiate from competitors
GDPR Compliance
What is it?
The General Data Protection Regulation (GDPR) is a set of rules and regulations that were introduced by the European Union (EU) in 2018 to protect the privacy and personal data of individuals within the EU.
GDPR compliance requires businesses to implement specific policies and procedures for collecting, processing, and storing personal data, as well as providing individuals with greater control over their own data.
This includes obtaining explicit consent for data collection, providing transparency about how data is being used, and implementing security measures to prevent data breaches.
Failure to comply with GDPR can result in significant fines and legal penalties, making it crucial for businesses to take the necessary steps to ensure GDPR compliance.
What does it solve?
- Data breaches
- Lack of transparency
- Ineffective consent management
- Misuse of personal data
- Poor data quality
- Inefficient data management
- Lack of individual control
- Low consumer trust
- Inconsistent data protection
- Legal risks
Website Audit
What is it?
A website audit is a comprehensive analysis of a website’s performance, structure, and functionality.
It involves reviewing various aspects of the website, such as its design, content, user experience, technical elements, and search engine optimisation (SEO).
The purpose of a website audit is to identify any issues or areas for improvement that may be hindering the website’s performance or ranking in search engine results. A website audit can also help identify opportunities for growth, such as new content or features that may be beneficial for the website’s visitors.
The results of a website audit can be used to develop a plan for improving the website’s performance and overall effectiveness.
What does it solve?
- Poor website performance and slow loading times
- Inconsistent or outdated branding and design
- Low search engine ranking and poor visibility in search results
- Ineffective content that doesn’t engage or convert visitors
- Technical issues that negatively impact user experience or SEO
- Inaccurate or incomplete analytics tracking and reporting
- Broken links or other errors that hurt website credibility and trust
- Accessibility issues that may prevent some users from accessing content
- Security vulnerabilities that put website and user data at risk
- Ineffective calls to action or lead generation strategies
Custom Developement
What is it?
Custom website development is the process of creating a unique and tailored website to meet the specific needs and requirements of a business or organisation.
This involves designing and building a website from scratch, rather than using pre-made templates or off-the-shelf solutions.
Custom development allows for greater flexibility and customisation, as well as the ability to incorporate unique features and functionality that may not be available with standard website templates.
The development process usually involves working together to understand the client’s needs, develop a plan, and execute the development process from start to finish.
The end result is a one-of-a-kind website that is specifically tailored to the client’s needs and goals.
What does it solve?
- Lack of functionality
- Inflexibility
- Poor user experience
- Slow website speed
- Lack of scalability
- Security concerns
- Branding and visual identity
- Integration with other software
- Unique business requirements
- Competitive advantage
