What I do

SEO Strategy

What is it?

SEO (Search Engine Optimisation) is the process of improving a website to optimise the quality and quantity of its traffic. To achieve this, multiple techniques can be used; each of those target a specific area (keywords, backlinks, pages performance, Local SEO…). 

Optimisation  will help your website ranking higher in Search Engine Results Pages (SERPs).

SEO takes time as you have to make changes and wait for the effect of that change. But if you are modifying too many things at the same time, you may not be able to understand the impact of these changes…

For this, you need a strategy. An SEO strategy is a plan of action designed to achieve your business long-term goals. Together, we will create that tailored plan.  

Why is it important ?

Most of the users start their digital journey on a search engine. They are researching for that new purchase or for a new recipe to help them cooking that ham… Whatever their need, almost 90% will use a search engine to start their journey.

But only 25% of these search engine users will ever look at the second page of results. So if you want to increase your website traffic, your website needs to rank in that first Search Engine Result Page (SERP).

How is it done ?

We will meet to discuss your business, your challenges, your goals… we will be following all or some of the steps highlighted in the How I do it section. Once the strategy has been developed, we can talk about its implementation.

Content Strategy

What is it?

So potential customer found your website using a search engine, a link, your business card… Are you sure that your website content is properly created to drive your business objectives? What should a visitor do after landing on your site to become a customer? Do your visitors stay long enough on your website so you can deliver your message? 

Content Strategy will help answering questions about your customers and your business. A successful Content Strategy will keep your existing customers engaged and attract new ones.

Why is it important ?

If your website does not answer the visitors needs (buying a product, answering a question…), the visitors will bounced out of your website.  If you want to convert these visits into business, you need to ask yourself (and your customers) the right questions.

A content strategy will help you to achieve your goals.

How is it done ?

We will meet to discuss your business, your challenges, your goals… we will be following all or some of the steps highlighted in the How I do it section. Once the strategy has been developed, we can talk about its implementation.

Website Audit

What is it?

A comprehensive audit will provide a full picture of the current effectiveness of your website. Health, performance and speed are generally deteriorating over time decreasing the effectiveness of your website. 

An audit analysis will help to determine how to optimise your website to improve its visibility and ease of use.

Why is it important ?

SEO algorithms are consistently evolving and in order to maintain your ranking you will need to make changes to your website (structure and/or content). Making changes without first assessing your site could lead to bad surprises and impact seriously your business.

Ease of use of a website is a critical aspect that helps achieving your goals but if you do not know where your users struggle, you cannot fix the issue!! 

How is it done ?

We will meet to discuss your business, your challenges, your goals… we will be following all or some of the steps highlighted in the How I do it section. Once the strategy has been developed, we can talk about its implementation.