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Conversion goals

Creating Conversion Goals in Google Analytics (Intermediate)

Introduction Note: This is the sixth article in our in-depth series on leveraging Google Analytics and Google Tag Manager for WordPress sites. If you haven’t yet explored the previous articles, particularly the one focused on integrating Google Analytics with Google Tag Manager, we recommend doing so to gain comprehensive context and understanding. Goal: By the …

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Integrating GA to GTM

A Practical Guide to Integrating Google Analytics with Google Tag Manager

Introduction to GA and GTM Integration Note: This is the fifth article in our series dedicated to mastering Google Analytics and Google Tag Manager for WordPress sites. We recommend reading the earlier articles to build a solid foundation for these powerful tools. Goal: By the end of this article, you will understand how to effectively …

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Understanding Tracking Codes and Tags (Beginner to Intermediate)

Understanding Tracking Codes and Tags (Beginner to Intermediate)

Understanding Tracking Codes and Tags Note: This is the fourth article in our comprehensive series on Google Analytics and Google Tag Manager for WordPress sites. If you’ve just joined us, you might find it helpful to read the previous articles for a foundational understanding. Goal: Educate readers about the significance and functionality of tracking codes …

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Setting Up Google Tag Manager on Your WordPress Site (Intermediate)

Setting Up Google Tag Manager on Your WordPress Site (Intermediate)

Introduction Note: This article is the third in our series aimed at helping you master Google Analytics and Google Tag Manager for WordPress sites. If you’re new to this series, we recommend starting with our first article, “Introduction to Google Analytics and Google Tag Manager,” and the second one, “Installing Google Analytics on Your WordPress …

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Introduction to Google Analytics and Google Tag Manager (Beginner-Friendly)

Installing Google Analytics on Your WordPress Site (Beginner-Friendly)

Introduction Note: This is the second article in our series designed to help you master Google Analytics and Google Tag Manager for your WordPress site. If you haven’t read the first article, “Introduction to Google Analytics and Google Tag Manager” we recommend starting there to gain foundational knowledge of these powerful tools. Goal: By the …

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Introduction to Google Analytics and Google Tag Manager

Introduction to Google Analytics and Google Tag Manager (Beginner-Friendly)

Introduction Goal: By the end of this article, you will have a foundational understanding of Google Analytics and Google Tag Manager. In today’s digital world, the ability to understand and analyse your website’s traffic is not just beneficial—it’s essential. Google Analytics and Google Tag Manager are two key tools that empower you to do just …

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Mastering Google Analytics and Google Tag Manager for WordPress: A Comprehensive Guide

Mastering Google Analytics and Google Tag Manager for WordPress: A Comprehensive Guide

Introduction In the fast-paced digital landscape, understanding your website’s performance is more crucial than ever. Whether you’re a small business owner, a digital marketer, or an SEO enthusiast, mastering tools like Google Analytics and Google Tag Manager (GTM) can be a game-changer. These powerful tools not only provide insights into your website’s traffic and user …

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Copper Coast Scouts Home page

Transforming Scout Group Management: A Case Study on Custom Website Solutions

In today’s digital era, community-focused organisations such as the Copper Coast Scouts group are increasingly recognising the importance of digital transformation. This transformation is not just a trend but a necessity to meet the evolving needs of their community and members. Our case study, titled ‘Custom Scout Group Website Solution,’ showcases a pioneering approach in …

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Lencon ICF homepage

Lencon ICF: A Case Study in Comprehensive Website Development and SEO Strategy

In the competitive landscape of modern construction, Lencon ICF stands out as a beacon of innovation and quality. With over 55 years of combined experience, this family-owned enterprise has carved out a niche in the industry, specialising in Insulated Concrete Formwork (ICF) solutions. Serving Dublin, Kildare, Meath, and greater Leinster, Lencon’s expertise in creating energy-efficient, …

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Small businesses in street

Affordable SEO Strategies for Small Businesses in 2023

Introduction In today’s digitally driven marketplace, establishing a solid online presence is imperative for small businesses striving to thrive amidst a sea of competitors. A pivotal element in building this online presence is search engine optimisation (SEO). Yet, the term SEO often evokes a sense of hefty expenses among small business owners. This is where …

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