Business Tips

Conversion goals

Creating Conversion Goals in Google Analytics (Intermediate)

Introduction Note: This is the sixth article in our in-depth series on leveraging Google Analytics and Google Tag Manager for WordPress sites. If you haven’t yet explored the previous articles, particularly the one focused on integrating Google Analytics with Google Tag Manager, we recommend doing so to gain comprehensive context and understanding. Goal: By the …

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Integrating GA to GTM

A Practical Guide to Integrating Google Analytics with Google Tag Manager

Introduction to GA and GTM Integration Note: This is the fifth article in our series dedicated to mastering Google Analytics and Google Tag Manager for WordPress sites. We recommend reading the earlier articles to build a solid foundation for these powerful tools. Goal: By the end of this article, you will understand how to effectively …

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Understanding Tracking Codes and Tags (Beginner to Intermediate)

Understanding Tracking Codes and Tags (Beginner to Intermediate)

Understanding Tracking Codes and Tags Note: This is the fourth article in our comprehensive series on Google Analytics and Google Tag Manager for WordPress sites. If you’ve just joined us, you might find it helpful to read the previous articles for a foundational understanding. Goal: Educate readers about the significance and functionality of tracking codes …

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Setting Up Google Tag Manager on Your WordPress Site (Intermediate)

Setting Up Google Tag Manager on Your WordPress Site (Intermediate)

Introduction Note: This article is the third in our series aimed at helping you master Google Analytics and Google Tag Manager for WordPress sites. If you’re new to this series, we recommend starting with our first article, “Introduction to Google Analytics and Google Tag Manager,” and the second one, “Installing Google Analytics on Your WordPress …

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Introduction to Google Analytics and Google Tag Manager (Beginner-Friendly)

Installing Google Analytics on Your WordPress Site (Beginner-Friendly)

Introduction Note: This is the second article in our series designed to help you master Google Analytics and Google Tag Manager for your WordPress site. If you haven’t read the first article, “Introduction to Google Analytics and Google Tag Manager” we recommend starting there to gain foundational knowledge of these powerful tools. Goal: By the …

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Introduction to Google Analytics and Google Tag Manager

Introduction to Google Analytics and Google Tag Manager (Beginner-Friendly)

Introduction Goal: By the end of this article, you will have a foundational understanding of Google Analytics and Google Tag Manager. In today’s digital world, the ability to understand and analyse your website’s traffic is not just beneficial—it’s essential. Google Analytics and Google Tag Manager are two key tools that empower you to do just …

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Mastering Google Analytics and Google Tag Manager for WordPress: A Comprehensive Guide

Mastering Google Analytics and Google Tag Manager for WordPress: A Comprehensive Guide

Introduction In the fast-paced digital landscape, understanding your website’s performance is more crucial than ever. Whether you’re a small business owner, a digital marketer, or an SEO enthusiast, mastering tools like Google Analytics and Google Tag Manager (GTM) can be a game-changer. These powerful tools not only provide insights into your website’s traffic and user …

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Small businesses in street

Affordable SEO Strategies for Small Businesses in 2023

Introduction In today’s digitally driven marketplace, establishing a solid online presence is imperative for small businesses striving to thrive amidst a sea of competitors. A pivotal element in building this online presence is search engine optimisation (SEO). Yet, the term SEO often evokes a sense of hefty expenses among small business owners. This is where …

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Website Performance quiz

Quiz Time: 10 Questions to Elevate Your Website Performance & ROI!

Introduction In the digital age, the performance of your website directly impacts your business’s success. It’s crucial to ensure that your online presence is optimised to attract and retain customers. But how can you measure your website’s effectiveness and identify areas for improvement? That’s where our Website Performance & ROI Checkup quiz comes in. Designed …

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Personalisation Lessons for Small Businesses.

Lessons from Netflix: What Small Businesses Can Learn About Personalisation

Introduction The evolution of the digital landscape has transformed customer expectations. Today’s consumers crave bespoke experiences that speak directly to their preferences and desires. Personalisation, once a luxury, has rapidly become a pivotal cornerstone in the digital realm. According to a recent study, 80% of consumers are more inclined to do business with a company …

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