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Installing Google Analytics on Your WordPress Site (Beginner-Friendly)

8 min read


Note: This is the second article in our series designed to help you master Google Analytics and Google Tag Manager for your WordPress site. If you haven’t read the first article, “Introduction to Google Analytics and Google Tag Manager” we recommend starting there to gain foundational knowledge of these powerful tools.

Goal: By the end of this article, you will have successfully set up Google Analytics 4 (GA4) on your WordPress website.

In the ever-evolving world of digital analytics, staying updated with the latest tools and techniques is key to understanding and optimising your online presence. With the transition from Universal Analytics to Google Analytics 4 (GA4), it’s crucial to ensure your analytics tools are current and effective. This article, tailored specifically for WordPress site owners, guides you through setting up GA4 on your WordPress site. Whether you are new to Google Analytics or transitioning from an older version, this guide will simplify the process, enabling you to leverage GA4’s advanced features for comprehensive insights into your website’s performance.

Let’s embark on this journey to integrate your WordPress site with GA4, unlocking new dimensions of data and analytics to enhance your website’s success.

Transition to Google Analytics 4 (GA4)

  • The End of Universal Analytics: As of July 1, 2023, Universal Analytics will stop processing new data, marking the full transition to GA4 as the standard for Google Analytics. This change is a pivotal update in how website data is tracked and analysed.
  • Benefits of GA4: GA4 represents a significant leap forward, offering enhanced capabilities like improved user privacy, comprehensive cross-platform tracking, and advanced analytics features. It is designed to provide a more complete understanding of user interactions across websites and apps.
  • Migrating to GA4: For WordPress users, transitioning to GA4 involves setting up a new GA4 property. This step is essential to continue gathering meaningful analytics data and to make full use of the new features and capabilities GA4 offers. You can read more about this on Neil Patel blog:

In the next section, we’ll guide you through creating a Google Analytics account and configuring a GA4 property tailored for your WordPress site.

Setting Up Your Google Analytics Property

Before integrating Google Analytics with your WordPress site, you’ll need to set up a GA4 property. You can check out our previous article for more information.

With your GA4 property and data stream ready, the next step is to integrate this tracking code into your WordPress site. We will cover two methods: manual installation and using a WordPress plugin, allowing you to choose the approach that best suits your comfort level and needs.

In the following section, we’ll walk you through these methods to ensure Google Analytics is properly installed and functioning on your WordPress site.

Installing Google Analytics on WordPress

Now that you have your GA4 property set up, it’s time to integrate it with your WordPress site. There are two main methods to do this: manually adding the tracking code or using a WordPress plugin.

Manual Installation of GA Tracking Code

  • Locate Your GA Tracking Code: In your GA4 property, navigate to the data stream you created and find your ‘Measurement ID’ or the GA4 tracking code snippet.
  • Edit Your WordPress Theme: Access your WordPress dashboard and go to ‘Appearance’ > ‘Theme Editor.’ Open the ‘header.php’ file. You should add the GA tracking code just after the opening <head> tag.
  • Paste the Tracking Code: Carefully paste the GA4 tracking code snippet into the ‘header.php’ file. Make sure not to alter any existing code.
  • Save Changes: After pasting the code, save the changes. This will ensure that the GA4 tracking code is on every page of your WordPress site.

Using WordPress Plugins for GA4 Integration

  1. Selecting the Right Plugin:

    • For GA4 integration on your WordPress site, WPCode is a convenient choice. This plugin simplifies the process of adding custom code, like GA4 tracking code, without needing to edit website files directly. It’s important to note that we have no affiliation with WPCode.
  2. Installation and Activation:

    • In your WordPress dashboard, go to ‘Plugins’ > ‘Add New.’ Search for WPCode, then install and activate it.
  3. Configuring WPCode for GA4:

    • After activating WPCode, access its settings to insert your GA4 tracking code. Your GA4 Measurement ID can be obtained from your Google Analytics account, under the Admin section’s ‘Data Streams’ area.
    • Create a new code snippet in WPCode for the header (as advised by Google for GA4 code). Paste your GA4 Measurement ID script and ensure it’s set to run across your entire site.
  4. Verifying Your Setup:

    • Post-configuration, check if GA4 is tracking correctly by viewing the Real-Time report in Google Analytics. This step confirms that your site is successfully sending data to GA4.

Using WPCode offers a user-friendly, no-code solution for integrating GA4 into your WordPress site. This approach is particularly useful for those who prefer to avoid direct code edits, ensuring seamless and efficient GA4 integration for enhanced site analytics. Remember, our mention of WPCode is purely for instructional purposes, and we are not affiliated with this plugin.

Both methods are effective, but using a plugin can be more user-friendly, especially for those less comfortable editing theme files directly.

In the next section, we’ll look at how to verify that GA4 is correctly tracking your WordPress site and discuss some initial configuration settings in GA4.

Verifying the Setup and Initial Configuration

Once you have integrated GA4 with your WordPress site, it’s important to ensure that it is correctly tracking your site’s data. Here’s how to verify the setup and configure some initial settings in GA4:

Confirming GA4 Tracking

  • Real-Time Data Check: After installing the GA4 tracking code, go to your Google Analytics account and select your GA4 property. Navigate to the ‘Real-Time’ report. This report shows live data, so if you visit your website, you should see your visit reflected here almost immediately.
  • DebugView: GA4 offers a ‘DebugView’ feature under the ‘Configure’ section, which helps in troubleshooting and verifying that the data is being sent correctly. You can use this alongside the Google Analytics Debugger extension for Chrome to ensure everything is set up correctly.

Essential GA4 Settings

  • Setting Up Conversion Events: In GA4, you can mark certain user interactions as ‘conversion events.’ These could be actions like form submissions, purchases, or sign-ups. Setting up conversion events is crucial for tracking the most important actions on your site.
  • Understanding Reports: Familiarise yourself with the various reports available in GA4. These include user acquisition reports, engagement reports, and demographics reports, which offer valuable insights into your audience and their behaviour on your site.
  • Audience Creation and Segmentation: GA4 allows for more granular audience segmentation. You can create audiences based on user behaviour, such as users who visited a specific page or completed a certain action, and use these for more targeted analysis or remarketing.

Once you have verified the setup and explored these initial configuration settings, you are well on your way to effectively using GA4 to gather valuable insights about your WordPress site.

In the conclusion, we’ll summarise what we have covered in this article and look ahead to the next steps in enhancing your website’s analytics capabilities.


Summarising the Journey to GA4 Integration

Congratulations! By following the steps in this article, you have successfully integrated Google Analytics 4 (GA4) with your WordPress site. This upgrade marks a significant step in harnessing advanced analytics capabilities, offering you comprehensive insights into your website’s performance and user behavior. Whether you opted for the manual installation or used a WordPress plugin, your website is now equipped with the latest in web analytics technology.

Encouragement for Exploration and Use

With GA4 up and running, you are poised to explore a wealth of data about your website. Dive into GA4’s intuitive dashboard to discover how users interact with your site, identify trends, and gain actionable insights. Experiment with different reports, set up conversion events, and segment your audience to understand and engage with your visitors more effectively. The real power of GA4 lies in its flexibility and depth, so take the time to explore and familiarize yourself with its many features.

Looking Forward

As you grow more comfortable with GA4, remember that this is just one piece of the digital analytics puzzle. In our next article, we will delve into Google Tag Manager, a tool that complements GA4 by simplifying the management of website tags. Understanding how to use Google Tag Manager in conjunction with GA4 will further enhance your ability to track, analyse, and optimise your digital presence. Stay tuned for more insights and guidance on making the most of these powerful tools.

Thank you for joining us in this second installment of our series. We look forward to continuing this journey with you, helping you unlock the full potential of your website analytics.

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