The situation
Iwashi Upcycling transforms discarded materials into useful, carefully made objects. Its website already had an established visual direction, but the business needed a practical way to sell those products online.
This was not a complete website redesign. The requirement was to add the commercial parts of an online shop without disrupting the design work already in place or making the finished experience feel like two separate websites.
What I delivered
I integrated and configured WooCommerce within the existing WordPress website. The work included:
- Product, stock and order-management tools
- Stripe payments and checkout configuration
- Shipping and tax settings
- Styling the product, basket and checkout journey to fit the existing site
- Responsive checks across phones and larger screens
- Training so the owner could add products and manage orders independently
The integration was deliberately kept within the existing design rather than imposing a generic shop template on the brand.
The practical result
Iwashi gained a working online sales channel while retaining the character of its original website. Customers can browse and buy through a consistent journey, and the owner can maintain products, orders and stock without needing technical help for routine changes.
The project is a useful example of website development that starts with what is already working. A new feature does not always require throwing away the existing site; careful integration can be the more sensible route.
In the client’s words
“Flo understood my needs for developing my business from a showcase site to an e-commerce site. With Flo, every problem has a solution! He was also very responsive when I had questions.”
— Delphine Feytout, Iwashi Upcycling
Extending rather than rebuilding
Established websites often need one important capability added—a shop, booking process, enquiry workflow or customer area. This project demonstrates how that work can be introduced while respecting the design, content and investment already in place.